Online Travel and Tourism Career Preparation

When looking to pursue a career in travel and tourism an education will help you to obtain the skills and knowledge you need to be successful. Becoming a professional can require you to learn various skills in order to provide the best services. Online career preparation is available through numerous schools and colleges. Online learning programs offer training at the certificate and degree level. You can start by looking into the level of education and career you wish to obtain.

Learning to work in the field of travel and tourism can be done by completing an accredited educational training program. This can be done online from the comfort and leisure of your own home. Training options include being able to pursue various certificates and degrees ranging from an associate to a master level. The length of training will be based on the level of education you decide you want to earn.

Certificates can require anywhere from several weeks to one years of accredited online training.
Associate degrees typically take two years to complete and obtain in the field of travel and tourism.
Bachelor degree programs can require you to fulfill four years of online learning to obtain.
Master degrees will take you an additional two years of accredited online study to earn.

When you choose to pursue an education and career in this field, you will be able to study various topics that will help you to complete all required training.

Coursework differs between online career preparation programs as well as the level of desired education. You can expect to learn a variety of subjects that relate to your specific career and education goals. Subjects of study may consist of:

Marketing and Sales Techniques
Computer and Reservation Systems
Accounting and Bookkeeping Courses
Cruise Line Information
Travel Destinations

…and many other courses that may relate. Online learning provides you with skills in these areas to help you enter into a successful career. You can choose from a number of professions in travel and tourism by earning an accredited online degree or certificate.

Possible career will vary based on the level of education you choose to pursue. You can expect to receive the training needed to enter into employment as a:

Cruise Sales Manager
Travel Agent
Corporate Travel Counselor
Property Manager

…and many other travel and tourism related professions. You can be sure that the education you receive will prepare you for career such as these by ensuring it carries full accreditation.

Travel and Tourism Marketing – How to Develop a Plan For Your Business

Basic marketing principles applied to travel and tourism marketing, is fairly straightforward. Read on for a guide to developing a marketing plan for your destination. The first thing to understand is that marketing not only the promotion of your destination, but also the creation of a product that meets consumer needs.

Modern marketing gurus are adamant that destination must create “products” that meet traveler needs. The product of a destination is the experience and hospitality that you offer. Gurus also say to focus your marketing on a segmented group of people, rather than trying to mass market yourself.

Experiences are not tangible, but can still be effectively marketed by touching the emotions of travelers. Learn how your target market wants to feel when they are on vacation. Giving them that experience is the creation of your product, promising the experience is the marketing of your product.

An effective marketing plan has nine ingredients.

1. Your objective or goal. This is something you can measure, usually stated as sales, market share, ADR or occupancy rates, for example. Make sure it’s a realistic goal.

2. Figure out any economic, political or social factors that might affect your goals. Success or failure lies in the changes of demographics and lifestyles. Don’t be afraid of these. When you know what they are, you can turn them to your advantage.

3. Resources. What do you have to offer travelers? What staffing do you have to accomplish your goal? How much money?

4. What is your target market segment? Do not be all things to all people…that is the kiss of death. Figure out what group of people can most benefit from what you have to offer and you have a winning combination.

5. Marketing objective: should be measurable and stated clearly. For example: increase wedding bookings by 10% over the next two years.

6. A marketing strategy for your target audience. Put together an offering package that will attract your target market. Think about your product (experiences and hospitality), price, location and promotion.

7. Plan how you will implement the marketing strategy. Will you add a new line of service? Will you upgrade the service you offer now? Will you change your price?

8. Your budget. Include money to spend as well as time your staff will spend, bearing in mind your available resources as defined in Step 3.

9. Figure out how you will measure success, and plan to change your approach if it’s not successful. You must monitor and evaluate your plan as it is being implemented regularly. If it’s not working, you need to know immediately, so you can modify it based on the results. Your chance of success is much greater this way.